Marketing Plan of Biscuit - 2883 Words

ASIAN FOODS LTD. MARKETING PLAN FAT-FREE BITE BISCUITS Haseeb Ghaffar Waleed Iqbal 12/23/2010 INTRODUCTION: Marketing Plan: - Marketing plan is the central instrument for directing and coordinating the marketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities. Tactical marketing plan: -†¦show more content†¦We want to bring our products to the customer in supermarkets. This allows the customers to try our product before buying it and feel positive about our product. Current and Prospective Target Market: The current target market for the original BITE is children. The original BITE biscuits have previously focused on and promoted the new colors for the crà ¨me filling, which would generate new interest amongst children, who would in turn convince their parents to buy the new biscuit. We have created an entirely new target market for our Fat Free BITE. Our marketing communications will be primarily directed toward women ages 18-45 that are health conscious, yet still enjoy consuming sweets. The target market lives in the urban part of the city and resides in the middle to upper middle income range. Our target audience enjoys recreational activities for exercise, such as swimming, biking, jogging, or power walking. The psychographics of our target audience are the desire to be healthy and fit, yet have a difficult time eliminating those sweet indulgences they crave and desire. They probably have a pattern for low self control and/or self discipline in regards to what foods they consum e. The target market will purchase our new product for themselves and possibly their spouses. As a result of the increasing problem of obesity amongst children, we have made our children our secondary target market. We will be focusingShow MoreRelatedParle G993 Words   |  4 Pagesdevelopment of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company was using a mass market strategy which is why the price of the Parle G biscuits has maintained 1$ perRead MoreMarket Potential1708 Words   |  7 Pagesvariety of biscuits, wafers, cracers and cookies type. In Malaysia, the headquarters succesfully established at Johor, around 1991. The Munchy’s term was derived from the Mandarin term â€Å"Mai Oi†.†Mai† which means flour or wheat and â€Å"Oi† that refers to the magical quality found in it’s delicious wafer.Nowadays, the brands distributed all over country including Asia Pacific, Europe, Middle East, Africa, North America and Latin America to expand the networking branched. The main marketing objectivesRead MoreBusiness Analysis : The Biscuit Industry1259 Words   |  6 Pages*Briefing Paper To: Mr. Date: Subject: Background: Crackers, cookies and wafers are the 3 main fast moving products in the biscuit industry. Munchee is the main competitor, and also the market leader with a market share of 47%. Maliban’s market share of 33% has given a main threat to Munchee over the past couple of years. This analysis is a competitive landscape analysis and then identifies the future recommendation that needs to be done. 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Situation Analysis Since the biscuit industry provides an easy setup and lucrative net profit margin, there had been a proliferation of both organized and unorganized units in this sector. With increased competition from both the sectorsRead MoreThe Food Of Biscuits And Imports Of Various Biscuits Brands Essay1405 Words   |  6 PagesThere are a few large local manufacturers of different biscuits and imports of various biscuit brands in Fiji. Punjas and Flour Mills of Fiji (FMF) Foods Limited are a few local manufactures of different types of biscuits produced in Fiji for local and international consumption (FMF Foods Limited, 2016). Biscuit products that are being sold in Fiji market are well differentiated through different packagings and manufacturer brand names (Punjas, n.d.). Consumers in Fiji do not show loyalty towardsRead MoreBritannia Research Methodology962 Words   |  4 Pagesnot been discovered as yet. Though each research study has its own specific purpose, we may think of research ob jectives as falling into a number of following broad groupings: †¢ To study the sales of various products of Britannia. †¢ To study the marketing strategies of Britannia. †¢ To study the various milestones of the company. †¢ To study the shares of various products in the company. 4.2 RESEARCH METHODOLOGY RESEARCH METHOD †¢ Sample Areas : LUCKNOW †¢ Research DesignRead MoreOreo s Daily Twist On Social Media And Its Advertising Strategy1145 Words   |  5 PagesINTRODUCTION: Sweet (2014) stated that digital marketing is becoming a priority for businesses throughout the world due to more people using social websites on the internet, and one of the organizations that is Oreo. According to Blitz (2015), Nabisco started producing Oreo cookie at March 1914 (now it is called Nabisco). Since then, this Oreo cookie has become a well-known for both youngster and elders. 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Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure †¢ †¢ Word of

When Joseph Stalin Took Over Russia After Lenin By 1928,

When Joseph Stalin took over Russia after Lenin by 1928, the country s policy on how it was going to industrialize changed. Stalin said, We are fifty or a hundred years behind the advanced countries. We must make good this distance in ten years. Either we do it, or we shall go under.12 Stalin believed that if the USSR did not industrialize then it would be the death of them because they will be vulnerable both economically and militarily. Stalin said, Everything can be achieved, everything can be overcome, if there is a passionate desire for it.13 By saying this Stalin is reassuring the people with doubt that this goal can be accomplished. In order for this seemingly impossible task to be accomplished passionate soviets would be†¦show more content†¦The difference between Lenin and Stalin was that Stalin wanted this all done in ten years so he was more drastic than Lenin. Peasants were not at all pleased because they liked how they were prospering before, so to retaliate t hey burned their crops and slaughtered their livestock as to sabotage what the central government was trying to do and how they were trying to get it done.18 The slaughter of livestock and burning of crops led to the famine of 1931-1932 that caused the death of five to seven million people.19 The Ukraine was especially hit hard by famine it was not unusual for families to starve and stay alive for as long as they could then they would just die.20 The famine caused so many deaths that trains were needed to collect corpses from peasant villages who had died from starvation .21 In extreme cases, although not too uncommon, families would turn to cannibalism to stay alive. Some families even murdered their children and would eat them in order to continue on living.22 In order to get the actual work done Stalin made changes in society. One change was the conditions of labor, now forced labor was the norm and it was always intensely disciplined.23 There were life and death incentives to having a job. If someone was fired from their job then they wereShow MoreRelatedJoseph Stalin s Impact On The World1508 Words   |  7 PagesNapoleon represents Joseph Stalin in the real world and he was really important during these events. Joseph Stalin is the one who had the most impact on these series of events that happened. Stalin was a very important man in the world either for good things he did or bad things he did, but he is still very famous and popular for what he has left behind. He was really important because he helped rebel against Nicholas II and made a lot of good things happen to the Russian Empire. Stalin industrializedRead MoreEssay on Joseph Stalin2352 Words   |  10 Pages â€Å"The man who turned the Soviet Union from a backward country into a world superpower at unimaginable human cost (Joseph Stalin).† â€Å"Stalin was born into a dysfunctional family in a poor village in Georgia (Joseph Stalin).† Permanently scarred from a childhood bout with smallpox and having a mildly deformed arm, Stalin always felt unfairly treated by life, and thus developed a strong, romanticized desire for greatness and respect, combined with a shrewd streak of calculating cold-heartedness towardsRead MoreLeon Trotsky s Influence On The Soviet Revolution1496 Words   |  6 Pagesrevolution. Also, his organization-building skills and revolutionary military ideas made him a great military leader. However, Leon Trotsky was also prone to arrogance, fatal over-confidence, dismissiveness and sarcasm, qualities that contributed to his demise. His downfall was caused by Joseph Stalin as well. Joseph Stalin set out to destroy the old party leadership and take total co ntrol. Leon Trotsky was one of the most influential Russian leaders, because of his political and military leadershipRead More Joseph Stalin Essays2248 Words   |  9 PagesJoseph Stalin ruled the Soviet Union from 1922 until his death in 1954. He is widely recognized as a dictator, an oppressor, and a ruthless ruler who took the Soviet Union from economic shambles to a superpower, but with the high cost of human sacrifice and his paranoia of opposition. Stalin saw himself as the natural successor of Leninism-Marxism, but in actuality he created a system of his own which did not go according to the philosophy of Karl Marx and Engels. Stalin’s early political careerRead MoreAnimal Farm And Russian Revolution Essay1202 Words   |  5 Pages1 At the beginning of the 19th century much of Europe viewed Russia as an undeveloped, backward society. The Russian Empire executed serfdom which is when landless peasants had to serve those who owned land. This went on quite far into the 19th century. Serfdom disappeared in most of the Europe by 1500. The Russian Revolution which took place in the year 1917 was an explosive political event that took a direct turn in the way Russia was run. The monarchy was becoming weaker and revolutionary actsRead MoreFrom the Russian Empire to the Soviet Union Essay1354 Words   |  6 PagesIt was not until after World War I that Russia began to undergo a series of changes. Following the Russian Revolution of 1917, the former Russian empire that had existed from 1721 up until then collapsed, and the Soviet Union was introduced. The geographic renaming of Russia from the Russian Empire to the Soviet Union also brought about many gradual changes. There were also changes in religion, as the new government replaced the role of the Orthodox Church. 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He would soon see this position put him in charge of the entirety of the newly named USSR (United Soviet Socialts Republic). He would steer the country through the horrors of World War II and he would consolidate all of Russia with fierceRead MoreCommunism: A Social Economic System1801 Words   |  7 Pages the Communist Manifesto over 150 years ago. The word Communist is usually associated with the regimes that took that name, such as those that ruled the former Soviet Union and its East European satellites. Although capitalism and landlordism were abolished in those countries those Communist regimes represented a clear picture of the genuine ideas of the Communist Manifesto, and were a collection of cruel dictatorships based on bureaucratically planned economies. Lenin and Trotsky, leader of RussianRead More Lenin Followed Marxism, Stalin Did Not Essay1781 Words   |  8 Pages Marxism was defined by a man named Karl Marx and his associate Fredrich Engels. Basically, Marxism is defined as a conflict theory, as Marx said that society is separated by a conflict between the rich and the poor. Today, when one thinks about Marx’s philosophy, he is often tied as an enemy to Capitalism due to his ties to Communism. Although he did layout the foundry to Communism as we know it, he never saw it to be how it is today. He saw it as a way for social egalitarianism; Equality for

Arranged Marriage In Midnights Children Essay Example For Students

Arranged Marriage In Midnights Children Essay Arranged Marriages in Midnights Children An element of Midnights Children, by Salman Rushdie that I particularly enjoyed was the recurring theme of loving someone in pieces. There are two instances where this is prevalent, one being the interaction between Aadam Aziz and Naseem Ghani. It is stated that: In short: my grandfather had fallen in love, and had come to think of the perforated sheet as something sacred and magical, becausethrough it he had seen the things which had filled up the whole insidehim Through the perforated sheet, Aadam Aziz never saw his bride until he asked for her hand in marriage. Instead, he fell in love with the softness of her ticklish skin, or the perfect tiny wrists, or the beauty of her ankles. Aadam Aziz, who had concentrating on loving the pieces of Naseem, was ill prepared for her presence in its entirety. Naseem and Aadams marriage rapidly dissolved into a place of frequent and devastating warfareunder whose depredations the young girl behind the sheet and the gauche young Doctor turned rapidly into different stranger beings The question, or rather statement made here by Rushdie, is whether or not it is possible to love someone in pieces, without knowing their whole being. When examining the relationship between Naseem and Aadam Aziz, it seems as though Rushdie is stating that one cannot love someone through a perforated sheet, without knowing their soul. Aadam and Naseems marriage became a battleground because they did not have a solid foundation of love to build upon. As a consequence, Naseem employed such tricks as attempting to starve her husband, and Aadam reacted by refusing to eat. Due to the fact that both Naseem and Aadam were quite stubborn, neither one of them refused to concede to one another. It makes one wonder if, for Naseem and Aadam, showing ones true feelings would be to admit defeat. The marriage between Naseem and Aadam never improved, and at the conclusion of Aadams life, as he grew ill, Naseem appeared to thrive on his weakness, which was symbolic of the struggle of their marriage. Another instance of falling in love in fragments, are the interactions between Amina and Ahmed Sinai, as seen in the paragraph below: she began to train herself to love him. To do this, she dividedhim, mentally, into every single one of his component parts, physicalas well as behavioral, compartmentalizing him into lips, and verbaltics and prejudices and likesin short she fell under the spell of the perforated sheet of her own parents, because she resolved to fall in love with her husband bit by bit. In both examples, a husband and wife who shared no love tried to fall in love with each other without truly knowing the other. For Naseem and Aadam, such love never occurred, but for Ahmed and Amina, such love occurred when: Ahmed came to himself under Aminas care, he returned not to the self which had practised curses and wrestled djinns, but to the self he might have been, filled with the contrition and forgiveness and laughter and generosity and the finest miracle of all, which was love. Ahmed Sinai had, at long last, fallen in love with my mother. Therefore, I am uncertain of Rushdies intent in paralleling these two incidents. I believe Rusdies intent in including the magical perforated sheet in the relationship between Naseem and Aadam was to show that their marriage only worked in under such magic. That they could love one another only in pieces, rather than in entirety. The contrast between the two marriages shows that for one set of married couples, fragmented love dissolved under the constraints of marriage, and of true knowledge of the other person. In another case, fragmented love led to complete love. I believe that Rushdies intent is to explore the possibilities of arranged marriage in India, and their possible outcomes. .ub71360b9c291c92d5819a572a8365314 , .ub71360b9c291c92d5819a572a8365314 .postImageUrl , .ub71360b9c291c92d5819a572a8365314 .centered-text-area { min-height: 80px; position: relative; } .ub71360b9c291c92d5819a572a8365314 , .ub71360b9c291c92d5819a572a8365314:hover , .ub71360b9c291c92d5819a572a8365314:visited , .ub71360b9c291c92d5819a572a8365314:active { border:0!important; } .ub71360b9c291c92d5819a572a8365314 .clearfix:after { content: ""; display: table; clear: both; } .ub71360b9c291c92d5819a572a8365314 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub71360b9c291c92d5819a572a8365314:active , .ub71360b9c291c92d5819a572a8365314:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub71360b9c291c92d5819a572a8365314 .centered-text-area { width: 100%; position: relative ; } .ub71360b9c291c92d5819a572a8365314 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub71360b9c291c92d5819a572a8365314 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub71360b9c291c92d5819a572a8365314 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub71360b9c291c92d5819a572a8365314:hover .ctaButton { background-color: #34495E!important; } .ub71360b9c291c92d5819a572a8365314 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub71360b9c291c92d5819a572a8365314 .ub71360b9c291c92d5819a572a8365314-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub71360b9c291c92d5819a572a8365314:after { content: ""; display: block; clear: both; } READ: Mental Health Counseling Essay He may be trying to make the statement that although marriage to someone with whom you are not in love with initially appear undesirable, they may become desirable after a period of time. Another underlying message of Rushdies in creating a parallel between these two instances may be to show that arranged marriages stem from cultural tradition, and that .